- Like your sales people, the client also has their own “DNA”
- The general attitude is to approach a sales relationship based on your own communication style
- What happens when you do not correctly identify the style of your purchase stakeholders?
- ... the sales process is longer
- … why is it that the needs of purchasing stakeholders are different from yours
- ... then the business proposal undergoes multiple reworks due to relational misalignment
By developing the ability to recognize your stakeholder's style, you accelerate the sales process.